eReaders

Since attending Full Sail University I’ve become very familiar with ebooks. The majority of our class textbooks come in this format, and after my eyes lost focus from reading on my MacBook, I decided it was time to invest in an ereader. 

By now, I’m sure the majority of you have heard of ereaders. As a matter of fact, the latest study from Pew Internet states that 29% of people in the United States own either a tablet or ereader. Tablets have dominated the industry for a while now, but Business Week predicts that ereader sales will triple by 2016. So far this year there have been 25 million ereaders sold, and any reading enthusiast will tell you why. 

As an avid reader and Apple lover, an iPad is high on my wish list, but at the same time being able to read outdoors is a huge must for me. The LCD screen featured on tablets doesn’t allow you to read outside as easily, but the e-ink display found on ereaders gives the look of an actual book, and makes it just as easy to read in direct sunlight. In addition most are smaller and lighter than many books, making it easy to hold and take from one place to another. To me the biggest perks are the battery life and price. My Kindle Touch has a two-month battery life, making it easy, convenient and stress free. Furthermore, the basic Kindle model costs only $79, which was a huge plus to a poor college student like myself. 

Over the years I’ve collected a huge number of books, but just as the iPod meant the death CDs, many predict that the same will be true for paperbacks. Paperback book sales have dropped by 25%. With the expected rise of ereader sales, and the lower cost of ebooks, I can’t say that I disagree. If you’ve visited your local library lately you may be shocked to find that many are offering the option to rent ebooks as well. Do you think the fact that libraries are supporting the trend adds credibility to it? Do you have an ereader? 

Photo courtesy of: http://keithjinternet.wordpress.com/2010/09/07/ipad-vs-nook-vs-kindle/

Personal Learning Networks

One important thing I’ve learned while studying at Full Sail University, is to build and maintain personal learning networks (PLNs) via the web. For those of you who don’t know what a PLN is, it is anyone that you engage and exchange information with. Think of it as your social network, but one that is more gauged towards learning. 

Photo courtesy of: http://www.olecommunity.com/the-power-of-personal-learning-networks-wait-what-is-a-personal-learning-network/

Blogs can be an excellent source for PLNs, but they need to be written by credible sources. I have a number of public relations blogs in my PLN. One of my favorites is Richard Edelman’s 6 A.M. blog. As the president and CEO of the world’s largest independent public relations firm, Richard Edelman can certainly be considered a reliable source for any public relations practitioner. I find his blog posts to be extremely helpful because he writes about what he is currently doing in the field. For example, on March 5, he wrote about his trip to Vietnam and China. Readers not only get a first hand look into the life of a public relations practitioner, the blog also offers information on how public relations is practiced in countries all over the world. 

Another one of my favorite daily reads is the blog PR in Your Pajamas. Written by Elena Verlee, founder of the Cross Border Communications agency, this blog covers a wide variety of different topics within the field of public relations. For example, on March 13, the blog featured a post titled, 7 Critical PR Lessons for Launching Start-Ups. I found this post to be extremely beneficial while working on my business plan in graduate school. 

These are only two of the blogs in my PLN, and not all of them are public relations related. It is important that your PLN covers a wide variety of topics. My PLN is also comprised of technological and social media blogs that I find to be extremely beneficial. Consider setting up a really simple syndication (RSS) feed for all of your favorite blogs. Google has a great RSS reader that can help you get started. You can also use your Twitter to keep track of your PLN. Both writers of the blogs above have Twitter accounts. By following your favorite blogs on Twitter, you can easily find out about blog updates and new posts.

Which blogs do you consider to be an asset to your PLN? Do you a use a different reader for your RSS feed?